Message Design (Graphic and Text Design) (Week 4- 19.03.2020)
Message Design (Graphic and Text Design) Multimedia Learning can be defined as learning that occurs when students build mental representations from words and pictures that are presented to them. Mayer defines Multimedia Learning as ‘presentation of material using both words ( spoken or printed ) and pictures ( illustrations , photos , animation , or video ) . Instructors design messages that explore how various media and delivery systems might be used more effectively to help optimize instructional communications within context specific instructional situations and learner needs. According to the multimedia learning theory there are 3 principles. 1. The Dual Channels principle, states that our learners have two independent cognitive systems for processing visual and auditory information 2. The Limited Capacity principle, states that our learners have limite...